Important of SEO for Law Firm Website
As a law firm, it’s important to make sure your website is optimized for search engines. Learn why and how you can start doing SEO today.
SEO, or search engine optimization, is the process of improving the visibility and ranking of your website in search engine results pages. When potential clients are looking for a lawyer, they’ll likely use a search engine like Google to find one. If your website isn’t optimized, it may not appear near the top of the results page, meaning you may be missing out on potential clients. SEO also helps to increase your website’s traffic and leads. SEO is crucial for law firms because of how competitive the legal industry is, especially if you’re practicing in a larger city like Chicago or New York City.
There are two types of SEO: On-page SEO and off-page SEO.
On-Page SEO For Law Firm Website
On-page SEO consists of optimizations you make on your website, such as creating relevant content and keywords that are important to the industry, fixing broken links, ensuring a fast loading speed, having an organized site structure with search engine friendly URLs (URLs that help users understand what page they’re clicking), using header tags correctly in the HTML code, and more.
Off-Page SEO For Law Firm Website
Off-page SEO is actions you take outside of your website to improve SEO, such as gaining backlinks from reputable websites. Backlinks are links that point to a page on your website or blog post from another site. If a popular news outlet like CNN has a link pointing to one of our pages, Google will see this as a trustworthy source and rank that page higher. SEO for Law Firm Website is a great SEO package to help you get started with SEO.
Most SEO companies offer SEO packages, but not all of them are the same. At Top New York Web Design, we go above and beyond to make sure our clients receive exceptional results from their
SEO campaigns. The SEO for Law Firm Website package includes:
- Keyword research to find relevant and profitable keywords that aren’t too competitive
- SEO copywriting to create high-quality, keyword-rich content
- On-page SEO optimizations for your website
- Monthly link building and SEO reports